A Lil’ About Me

I truly enjoy what I do, I love the diversity and it seems like there’s always a new and exciting challenge to take on. I will always be a part of the creative process, regardless of where my title may take me.

I have 20+ years experience in the field of Marketing, Design and Advertising. My strengths include creating and implementing the visual design elements associated with brand positioning, public relations and strategic marketing in order to convey a unique message. The creation and administration of project schedules and budgets.

I earned my BA in Graphic Design from Concordia University and Milwaukee Institute of Art & Design (MIAD) in 2002. After graduating with my BA, I was hired full-time at a small design company (where I interned) who had found a niche market providing custom creative to dance studios/organizations for recitals/competitions. I left there  and took a position at Aurora Health Care, within their internal Creative Services department. I was responsible for developing conceptual design ideas through completion (i.e. fliers, brochures, booklets, catalogs, ads, posters, newsletters). All which had to fall within branding guidelines, but also needed to be dynamic and new.

I chose to return to school to obtain my MBA, with a concentration in Marketing. I completed my MBA in 2007. In order to gain strategic and analytical experience, beyond design/creative work I chose to leave Aurora for a position at a Marketing agency, the Frantz Group. While there I acquired in-depth experience in senior business management of a fast paced organization and client campaigns, organized to drive client revenue based on high technology products and services. I was responsible for managing cross company team efforts (20+ employees) through effective and motivating mentoring strategies.

I left Frantz Group to pursue a Marketing Manager role at Allen Edmonds with more of a creative direction. Under the CMO, I managed the creative direction of everything digital—website, e-comm store, e-mail, social, media buys and placements. As well as print—catalogs, direct mail, packaging, store displays/POP and ads featured in Esquire, DETAILS, Golf Digest, WSJ and New York Times, including all photography direction.